Social media platforms work much in the same way when it comes to building a fan base, Instagram included. If you’ve decided that you want to use Instagram to build your brand, promote your work, or just to share your life it is important to grow your fan base and followers to increase your reach. Instagram success is partially based on your content, your fan base, and the platform’s algorithm.
There are some tips to grow your fan base on Instagram based on what I have used and learned from social media marketers that grow and maintain large accounts. Check out Profile Mate Review
Follow Accounts Like Yours
You want to attract Instagram used that are interested in the same things you are, because they are more likely to interact with the posts you make. The algorithm pays attention to the types of posts you make, the photos that you share, and the people that follow you and you follow back. Using this information Instagram will recommend you to similar accounts. In addition to the algorithm, users like to find new accounts to follow based on who they already follow and often search follow lists for new inspiration.
Populate Your Account
People follow people and accounts that are open, active, and complete, so make sure you populate your account information and feed from the start. Upload a profile photo, create a profile for your account, and upload a few photos and posts that introduce your account to users of the platform.
Users that follow your account do so because they are interested in what you post and have to say, so make sure you give them something to pay attention to. Post regularly and consistently for as long as you maintain an Instagram account. Many users find that posting at least once per day is the best way to grow a dedicated fan base that is interactive which leads to your posts being recognized by the algorithm and shown towards the top of users feeds.
Host a Giveaway
One of the quickest ways to grow a fan base and gain followers is to host giveaways on your account. These can be items that are related to your brand or business, items from sponsored companies, and even items that you create yourself. Post about your giveaway, share the details and promote the giveaway in Stories, and encourage followers to tag their friends for additional entries into your giveaway.
Use Relevant Hashtags
Hashtags are a driving force on Instagram, able to populate feeds of their very own and can be used to find and grow a fan base. Many Instagram users use hashtags alone to discover new accounts to follow and content to explore. Take some time to do a little research into the hashtags that are used by accounts that share content similar to yours.
Embed Your Instagram Posts
If you use other social media platforms or blog, embed your Instagram posts across those platforms. Create content that not only shares, but features the posts you make on Instagram so that readers are prompted to discover your content on the platform. Many users with dedicated fan bases on Instagram credit their cross posting for bringing them new followers or helping them to grow faster than they were when they focused on just the one platform.
Craft Meaningful Captions
Early on in the platform’s creation, short and poetic captions were used, but as time has gone on, users on the platform developed a preference for longer captions that shared more information and meaning. Take the time to craft meaningful captions that explain some of the background information behind the post and then engages your users. Calls to action are great ways to turn your fan base into active engagement for your brand.
A lot of users to Instagram and other social media platforms become so focused on building their network and fan base that they forget to actually be social. As a social platform, it is key that you are using the platform in the same ways you are trying to get your followers to interact with yours. Follow new accounts, comment and like posts that you are interested in, and engage with other accounts. Social media users are always more responsive and take notice of those accounts that take the time to recognize them. Set aside a few minutes each day to stay social on Instagram and you’ll be building your fan base in no time.